The Saxophonist of the Central Park Zoo
My family and I took a day trip into New York City and spent some time in the Central Park Zoo. I haven't been there myself as a tourist for years so my experience was much like my tiny humans as it was their first time visiting. We all had a great time.
As we entered the Central Park Zoo, we were met by a saxophonist who played in one of the tunnels leading in. We stopped to listen and appreciate his craft. He played so beautifully. So many people walked by and didn't seem to notice him. I was a bit floored by that. How could anyone walk by and not stop?
However, he continued to play. He played for me, my husband, and my kids. Even after we left and people continued to walk by, he continued to play. He seemed to not be discouraged at all. He didn't seem to care that he didn't have a captive audience. He just played and played with passion.
I felt so bad for him and was rather pissed off that no one was giving him his props. He was amazing. He played a few songs I recognized and some I didn't. We stood there and listened to him for a long time and I could tell it brought him some joy. Then it hit me...
My family was his audience.
Not everyone who passed by was his ideal audience. So it didn't matter being rejected by all those who didn't notice. What matters is reaching those who did and he did exactly that.
With that said, I'm reminded to allow possibilities to ignite into opportunities. The biggest of these is the possibility of rejection and turning it around into an opportunity for the right audience. We are not going to please everyone but we will catch the ear of the right one. We just have to keep playing and play with passion.
If you're struggling with finding out who your audience is, I know quite a bit about ideal client discovery and doing the work involved to ensure your brand is placed in front of the right people. Let's schedule a chat to see what can be done for you.